5 Ways to Improve Your Attitude Towards Data Privacy

When it comes to the question of what kinds of data consumers tend to consider sensitive, there is no easy answer. This is because people have different opinions on what they deem to be private or personal information. However, there are some general trends that can be observed when it comes to the types of data that people tend to consider sensitive.

One trend is that people tend to be more protective of information that is directly related to them. This includes things like their name, address, phone number, and email address. People also tend to be sensitive about information that could be used to identity them, such as their Social Security number or driver’s license number.

Another trend is that people tend to be less protective of information that is not directly related to them. This includes things like their interests, hobbies, and even their purchasing habits. While this type of information may not seem like it would be sensitive, it can actually be used to paint a pretty detailed picture of a person.

Overall, the question of what kinds of data consumers tend to consider sensitive is a complex one. It really depends on the individual and what they deem to be personal or private information.

There are a variety of different types of data that consumers tend to consider sensitive. This can include everything from personal information such as name, address, and phone number, to financial information such as credit card numbers and bank account information. In general, any type of information that could be used to identity theft or fraud is considered sensitive by consumers. As such, it is important for businesses to take steps to protect this type of information from being compromised.

What types of data do consumers tend to consider sensitive?

When it comes to the sensitive data that consumers tend to keep track of, there are a few key categories. First, there is personal information such as name, address, phone number, email address, and social security number. This information can be used to identity theft or fraud. Second, there is financial information such as credit card numbers, bank account numbers, and investment account numbers. This information can be used to commit financial crimes such as identity theft, credit card fraud, and money laundering. Finally, there is medical information such as health insurance policy numbers, prescription medication records, and medical history. This information can be used to commit insurance fraud or identity theft.

How does the sensitivity of data affect how it is managed and protected?

Data sensitivity is an important consideration when it comes to data management and protection. The more sensitive the data, the more care must be taken to ensure that it is properly managed and protected.

There are a variety of factors that can make data sensitive, such as the nature of the information, who has access to it, and how it is used. For example, personal information such as health records or financial information is generally considered to be more sensitive than public information. Similarly, data that is accessed by a small number of people is typically more sensitive than data that is widely available.

Data sensitivity also affects how it is managed and protected. More sensitive data requires stricter controls on who can access it and how it can be used. This might mean that only certain people have access to the data, or that it is stored in a secure location. It might also mean that the data is encrypted so that only authorized people can view it.

Why is it important for businesses to understand consumer sensitivities around data?

Data is becoming increasingly important to businesses as they strive to understand their consumers better. However, with the ever-growing collection and availability of data, it’s important for businesses to understand consumer sensitivities around data in order to maintain trust and respect.

Consumers are becoming more aware of how their personal data is being used and are increasingly concerned about their privacy. A recent study found that 80% of consumers are worried about companies collecting their data, and 60% believe that current laws aren’t doing enough to protect them.1

This increased awareness and concern means that businesses need to be more transparent about how they collect and use data. They also need to give consumers more control over their personal data, including the ability to opt out of data collection altogether.

Failing to address these consumer sensitivities can damage relationships with customers and lead to reputational damage. It can also have legal implications, as regulators are taking an increasingly tough stance on companies that mishandle personal data.

By understanding consumer sensitivities around data, businesses can stay one step ahead of the curve and ensure that they’re using data in a way that builds trust and respect.

What are some steps businesses can take to better understand and respond to consumer sensitivities around data?

There are a few steps businesses can take to better understand and respond to consumer sensitivities around data:

1. Educate yourself and your team on data privacy issues and trends. Keep up to date with the latest news and developments in this area so that you are aware of any potential sensitivities that consumers may have.

2. Be transparent with consumers about how you collect, use and store their data. Make sure they understand what they are agreeing to when they share their information with you.

3. Respect consumers’ wishes regarding their data privacy. If they request that you delete their information or stop using it in a certain way, make sure you comply with their wishes.

4. Respond quickly and appropriately if there is a data privacy breach. This will show consumers that you take their concerns seriously and are committed to protecting their information.

How can businesses use data sensitivity insights to create better customer experiences?

of how businesses can use data sensitivity insights to create better customer experiences

In today’s data-driven world, businesses are constantly looking for ways to collect and use customer data to improve the customer experience. While some customers may be comfortable sharing their personal information with businesses, others may be more sensitive about what data they share.

Businesses can use data sensitivity insights to understand how customers feel about the types of data they are being asked to share. This understanding can help businesses design better customer experiences by ensuring that customers only share the information they are comfortable with and that their privacy is protected.

Data sensitivity insights can also help businesses identify areas where customers may have a poor experience due to a lack of understanding or transparency around how their data will be used. In these cases, providing clear and concise explanations of how customer data will be used can help build trust and improve the overall experience.

Frequently Asked Question

  1. What kinds of data do consumers tend to consider sensitive?

  2. Social security numbers are universally considered to be the most sensitive piece of personal information, while media tastes and purchasing habits are among the least sensitive categories of data. [1]

  3. Should consumers be concerned with what information is being used?

  4. Consumers should be concerned about how businesses use their information. With the increase in online shopping, marketing, communication, and sharing, it will be critical that consumers stay aware of how their personal data is being used by businesses. [2]

  5. Do consumers really care about online privacy?

  6. In fact, 79% of consumers said they’re concerned about data privacy, and 64% said that concern has increased in the past 12 months. The top reasons for consumers’ heightened concerns were news stories about data breaches and seeing an increase in targeted ads on social media. [3]

  7. How do consumers feel about data privacy?

  8. Consumers want transparency and control Nearly half of survey respondents feel they are unable to protect their personal data today, and the top reason cited is that companies aren’t being clear about how they are using this data. [4]

  9. Do consumers want data privacy?

  10. Consumers Want Transparency Over Data Most 90% of respondents say they want to know the specific data that companies have collected about them. Further, security is a problem. Many survey respondents said they feared their online data may not be secure. [5]

  11. How do consumers feel about the GDPR?

  12. Further, when we asked consumers the extent to which they believe the GDPR is protecting their personal data, only 14% believed it had a big impact; 50% said they have seen a difference in the way brands communicate with them. [6]

  13. What does GDPR mean to consumers citizens?

  14. Mandates in the GDPR apply to all data produced by EU citizens, whether or not the company collecting the data in question is located within the EU, as well as all people whose data is stored within the EU, whether or not they are actually EU citizens. The GDPR also defines penalties for noncompliance. [7]

  15. What is the 3 primary issues in privacy?

  16. Information mishandling, snooping and location tracking are often the ways in which users find their privacy violated online. [8]

  17. Do consumers know how their data is being used?

  18. Though consumers worry about how their personal data is gathered and used, they’re surprisingly ignorant of what data they reveal when they’re online, and most companies opt not to enlighten them. This dynamic erodes trust in firms and customers’ willingness to share information. [9]

  19. Are data privacy concerns driving consumer behavior not yet?

  20. Every year brings expectations of behavioral shift due to concerns about privacy. Our survey found that 28% of this year’s respondents had stopped using a social media service temporarily or permanently over the prior 12 months,9 and of this group, 23% stated they had ceased usage because of data privacy concerns. [10]


When it comes to sensitive data, consumers tend to think about the usual suspects: financial information, health records, and anything related to their children. But there are other, more surprising types of data that can be just as sensitive. For example, your browsing history can reveal a lot about your interests and identity, and even your location. So when you’re considering what kinds of data to keep private, don’t forget the less obvious types of information that could be used against you.

Sources –

  1. https://www.pewresearch.org/internet/2014/11/12/americans-consider-certain-kinds-of-data-to-be-more-sensitive-than-others/
  2. http://inbound.business.wayne.edu/blog/should-consumers-be-concerned-about-businesses-tracking-data-online
  3. https://securityboulevard.com/2021/01/data-privacy-day-how-much-do-consumers-really-know-about-data-privacy/
  4. https://iapp.org/news/a/study-consumers-are-taking-more-active-role-in-protecting-their-privacy/
  5. https://www.cmswire.com/customer-experience/consumer-wants-privacy-transparency-online-security-better-customer-experience/
  6. https://www.forbes.com/sites/forbescommunicationscouncil/2020/03/10/gdpr-bridging-the-gap-between-consumer-and-marketer-perceptions/
  7. https://www.techtarget.com/whatis/definition/General-Data-Protection-Regulation-GDPR
  8. https://securitytoday.com/articles/2019/09/03/3-major-internet-privacy-issues-and-how-to-avoid-them.aspx
  9. https://hbr.org/2015/05/customer-data-designing-for-transparency-and-trust
  10. https://www2.deloitte.com/us/en/insights/industry/technology/protecting-consumer-data.html

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